贸易经济系学术讲座系列2022年第14讲

来源：贸易经济系

主 题：Trust asymmetry and changes in supplier performance: an institutional view

主讲人：王梦阳 （华中科技大学管理学院副教授）

时 间：2022年10月25日（周二）上午10:00-11:30

地 点：线上会议室

语言：中英文

讲座摘要：

Despite the long recognition of the dyadic nature of interfirm trust, research on how trust asymmetry affects relationship outcomes is still limited. Drawing on extant literature, this study takes a dyadic view to investigate the effects of buyer trust asymmetry and supplier trust asymmetry on changes in supplier performance over time, and further examines the moderating roles of legal support and regulatory uncertainty. Based on the analysis of a two-wave survey of 229 buyer-supplier dyads in China, our study finds that when buyer trust is greater than supplier trust, trust asymmetry leads to a decrease in supplier performance over time; when suppliers trust more than buyers, trust asymmetry results in an increase in supplier performance. Moreover, in environments characterized by high legal support, the effect of buyer trust asymmetry become weaker. In addition, regulatory uncertainty magnifies the influence of buyer trust asymmetry while weakens the role of supplier trust asymmetry. These findings provide fresh insights into the dyadic nature of interfirm trust and offer important implications for trust research and better management of firm exchange relationships.

主讲人简介：

王梦阳，华中科技大学管理学院副教授，香港大学商学院管理战略博士，伦敦政治经济学院管理战略硕士，中国人民大学经济学院经济学硕士和学士。主要研究方向为企业间关系管理、战略创新，研究成果发表于Journal of Operations Management, Industrial Marketing Management, Journal of International Marketing等期刊，曾获美国管理学会年会Academy of Management Annual Meeting最佳论文编录。担任Journal of International Marketing, Asia Pacific Journal of Management匿名审稿人。主持国家自然科学青年项目和高校自主创新研究基金项目。

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