企业管理系学术讲座系列2021年第1讲

主 题：THE USE OF STRATEGIC NOISE IN REACTIVE IMPRESSION MANAGEMENT: HOW DO MARKET REACTIONS MATTER?

主讲人: 金婧（中国人民大学商学院企业管理系讲师）

时 间：2021-03-26 10:30

地 点：线上腾讯会议

语 言：中英文

讲座地点：腾讯会议室 https://meeting.tencent.com/s/aueF5Pm2UI1A 

会议 ID：254 397 118

会议密码：0326

讲座摘要: 

Management scholars have argued and demonstrated that firms use strategic noise as an anticipatory form of impression management to minimize the effect of a potential negative reaction to an event of interest. In this study, we contribute to the impression management literature by exploring how both positive and negative strategic noise may intercede in the process of reactive impression management. We argue that in reactive impression management, since firms already know the initial market reaction to a focal event, they can “strategically” release subsequent positive and/or negative strategic noise depending upon the direction and magnitude of the initial market reaction to the focal event. Using a sample of 7,575 mergers and acquisitions from 2001 to 2015 that represent our focal events, we find strong evidence to support our arguments.

主讲人简介: 

金婧，中国人民大学商学院企业管理系讲师。博士毕业于美国莱斯大学战略系，曾先后在北京大学和香港大学获得计算机本科学位，经济和金融硕士学位。研究兴趣包括印象管理和创业。现任《管理学季刊》编委，并获得2019年最佳审稿人荣誉。