管理科学与工程系学术讲座系列2022年第21讲

来源：管理科学与工程系

主 题: Understanding the Digital Resilience of Physicians during the COVID-19 Pandemic: An Empirical Study

主讲人：邓弘林(同济大学管理高等研究院助理教授)

时 间：2022年11月30日 (周三) 上午10:00

地 点：线上会议室

语 言：中/英文

讲座摘要：

The COVID-19 pandemic has underscored the urgent need for healthcare entities to develop resilient strategies to cope with disruptions caused by the pandemic. This study focuses on the digital resilience of certified physicians who adopted an online healthcare community (OHC) to acquire patients and conduct telemedicine services during the pandemic. We synthesize the resilience literature and identify two effects of digital resilience—the resistance effect and the recovery effect. We use a proprietary dataset that matches online and offline data sources to study the digital resilience of physicians. A difference-in-differences (DID) analysis shows that physicians who adopted an OHC had strong resistance and recovery effects during the pandemic. Remarkably, after the COVID-19 outbreak, these physicians had 35.0% less reduction in medical consultations in the immediate period and 31.0% more bounce-back in the subsequent period as compared to physicians who did not adopt the OHC. We further analyze the sources of physicians’ digital resilience by distinguishing between new and existing patients from both online and offline channels. Our subgroup analysis shows that, in general, digital resilience is more pronounced when physicians have a higher online reputation rating or have more positive interactions with patients on the OHC platform, providing further support of the mechanisms underlying digital resilience. Our research has significant theoretical and managerial implications beyond the context of the pandemic.

主讲人简介：

Honglin Deng is an assistant professor in the Advanced Institute of Business, School of Economic and Management at the Tongji University. He obtained his Ph.D. in information systems from City University of Hong Kong. His research interests include e-commerce, social media, and human-computer interaction. His research has been published in top-tier IS journals such as MIS Quarterly.

* 如有参会需求，请于2022年11月30日8点前，将您想参与的讲座名称，以及您的姓名、手机号码、学校/单位发送至dengfei@rmbs.ruc.edu.cn，以便及时为您开通旁听权限。

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