郑祖荫 系别:管理科学与工程系 职称:讲师(助理教授) 电话:82500446 邮箱:zhengzuyin@rmbs.ruc.edu.cn 地址:明德商学楼908A

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个人简历

主要教育经历

2021年,美国天普大学,管理信息系统专业(MIS),博士

2013年,中国人民大学,管理科学与工程专业,硕士

2011年,武汉大学,工程管理专业,学士


主要工作经历

2022年3月至今  中国人民大学商学院,讲师(助理教授)


研究方向

平台政策与用户行为(网络众筹、极客经济),UI设计与商业效益(APP信息呈现、APP广告),IT的社会影响,直播,元宇宙

讲授课程

《电子商务》(本科); 《商业数据分析》(本硕)

研究成果

期刊论文

Gong, J., Pavlou, P. A., & Zheng, Z. (2020). On the use of probabilistic uncertain rewards on crowdfunding platforms: The case of the lottery. Information Systems Research (ISR), 32(1), 115-129.


会议论文&学术会议报告

Zheng, Z., Gong, J. & Pavlou, P. (2017), “Investing or Gambling? Empirical Evidence on the Role of the Lottery in Reward-based Crowdfunding Platforms”, in Proceedings of the International Conference on Information Systems (ICIS), Seoul, South Korea.

Zheng, Z., Gong, J. & Pavlou, P. (2017), “On Using the Lottery in Crowdfunding Platforms: ‘Crowding In’ the Masses or ‘Crowding Out’ Success?”, Conference on Information Systems and Technology (CIST), Houston, TX.

Zheng, Z., Niculescu, M., & Pavlou, P. (2016), “The Filtering Effect of ‘Freemium’ on Customer Retention in the Software Industry”, The 27th Annual Workshop on Information Systems and Economics (WISE), Dublin, Ireland.

Zheng, Z., Hong, Y. & Pavlou, P. (2016), “Matching in Online Labor Markets for IT Services: Bid Price Dispersion, Buyer Indecision, and Freelancer Regret”, The 27th Annual Workshop on Information Systems and Economics (WISE), Dublin, Ireland.

Zheng, Z., Li, T. & Pavlou, P. (2016), “Does Position Matter More on Mobile? Ranking Effects across Devices”, in Proceedings of the International Conference on Information Systems (ICIS), Dublin, Ireland.

Zheng, Z., Niculescu, M., & Pavlou, P. (2016), “The Effect of ‘Freemium’ On Customer Retention and Loyalty in The Software Industry”, 2016 Winter Conference on Business Intelligence (WCBI), Utah, TX.

Zheng, Z., Niculescu, M., & Pavlou, P. (2016), “The Effect of “Freemium” On Customer Retention and Loyalty in The Software Industry”, Wharton Customer Analytics Initiative Symposium, San Francisco, CA.

Zheng, Z., Hong, Y. & Pavlou, P. (2015), “Value Uncertainty and Buyer Contracting: Evidence from Online Labor Markets”, in Proceedings of the International Conference on Information Systems (ICIS), Dallas, TX.

Zheng, Z., Hong, Y. & Pavlou, P. (2015), “Effect of Valuation Uncertainty on Buyer Indecision and Bidder Regret in Online Labor Markets”, INFORMS Annual Meeting, Philadelphia, PA.

Zheng, Z., Hong, Y. & Pavlou, P. (2015), “How do Price Dispersion and Quality Dispersion Affect Employer’s Hiring Decisions in Online Labor Markets”, The 11th Symposium on Statistical Challenges in eCommerce Research (SCECR), Addis Ababa, Ethiopia.

Zheng, Z., Hong, Y. & Pavlou, P. (2015), “On Service Employers’ Hiring Decisions in Online Labor Markets: A Perspective of Price and Quality Discovery”, in proceedings of the 21st Americas Conference on Information Systems (AMCIS), Puerto Rico.

Zheng, Z., Hong, Y. & Pavlou, P. (2014), “Sequential or Simultaneous? Antecedents and Consequences of Search Strategies in Online Labor Markets”, in The 10th Symposium on Statistical Challenges in eCommerce Research (SCECR), Tel Aviv, Israel.

Zheng, Z., Zhang, C., Pavlou, P., & Luo, X. (2014). “The Bright Side of Failure in Online Gaming”. in Proceedings of the International Conference on Information Systems (ICIS), Auckland, New Zealand.



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