高海兵 系别:市场营销系 职称:副教授 电话:8610-82500574 传真:8610-82509169 邮箱:gaohaibing@rmbs.ruc.edu.cn 地址:明德商学楼908A

相关新闻
个人简历

佛罗里达大学 市场营销 博士

研究方向

社交营销、平台营销

讲授课程

本科生:营销学原理(英),营销决策模型

研究生:营销前沿研究,实证模型专题

研究成果

主要学术论文

Gao, Haibing, Jinhong Xie, Qi Wang, and Kenneth C. Wilbur (2015), Should Ad Spending Increase or Decrease Before a Recall Announcement? The Marketing-Finance Interface in Product-Harm Crisis Management, Journal of Marketing, 79 (5), 80-99.

Gao, Haibing, Huazhong Zhao, Yinliang Tan, Ya Lin, and Lai Wei (2020), Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value, Production and Operations Management, 29 (12), 2661-2678.

Tan, Yinliang, Yan Xiong, Haibing Gao, Xi Li, and Huazhong Zhao (2021), Less is More? The Strategic Role of Retailer’s Capacity, Production and Operations Management, 30 (10), 3354-3368.

Gao, Haibing, Subodha Kumar, Yinliang Tan, and Huazhong Zhao (2022), Socialize More, Pay Less: Randomized Field Experiments on Social Pricing, Information Systems Research, Accepted.


纵向课题

社交营销的效果及优化设计—来自社交电商的随机田野实验,自科基金面上项目, 2022/01-2025/12,负责人

社会兼职及荣誉

2014 INFORMS Marketing Science Conference Doctoral Consortium Fellow

2013 AMA Doctoral Consortium Fellow, University of Michigan

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