佛罗里达大学 市场营销 博士

社交营销、平台营销

本科生：营销学原理（英），营销决策模型

研究生：营销前沿研究，实证模型专题

主要学术论文

Gao, Haibing, Jinhong Xie, Qi Wang, and Kenneth C. Wilbur (2015), Should Ad Spending Increase or Decrease Before a Recall Announcement? The Marketing-Finance Interface in Product-Harm Crisis Management, Journal of Marketing, 79 (5), 80-99.

Gao, Haibing, Huazhong Zhao, Yinliang Tan, Ya Lin, and Lai Wei (2020), Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value, Production and Operations Management, 29 (12), 2661-2678.

Tan, Yinliang, Yan Xiong, Haibing Gao, Xi Li, and Huazhong Zhao (2021), Less is More? The Strategic Role of Retailer’s Capacity, Production and Operations Management, 30 (10), 3354-3368.

Gao, Haibing, Subodha Kumar, Yinliang Tan, and Huazhong Zhao (2022), Socialize More, Pay Less: Randomized Field Experiments on Social Pricing, Information Systems Research, Accepted.

纵向课题

社交营销的效果及优化设计—来自社交电商的随机田野实验,自科基金面上项目, 2022/01-2025/12,负责人

2014 INFORMS Marketing Science Conference Doctoral Consortium Fellow

2013 AMA Doctoral Consortium Fellow, University of Michigan